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Indian Journal of Marketing Research (IJMR) is a biannual journal that attempts to publish the best research work that basically focuses on upcoming and emerging issues of marketing. IJMR is a scholarly and professional journal encouraging and giving an exposure to the latest research findings in the field of marketing.


‘The IJMR’ is pronouncing a strong approach towards acquiring a platform for showcasing the best research work from different arena. It looks forward to be one of the most promising podiums for the researchers in the field of marketing by remaining more consistent and with an inclination towards a specialized area.


The below mentioned areas are just indicative. The editorial board also welcomes innovative articles that redefine any emerging issue in Marketing.

Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Management Information Systems (MIS); Direct Marketing; E-Commerce; Global Business; Marketing Research; Marketing Theory & Applications; Retailing; Sales/Selling and Services.

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