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Dear Readers,
In the contemporary business environment where change is the only constant, there is an ongoing need for marketing research publications that reveals genuine and diverse
viewpoints of leading achiever’s of marketing discipline. The necessity of bridging the existing gap between theory and practice and between academic firmness and practical relevance cannot be overemphasized. Our consistent efforts are aimed towards increasing the visibility, impact and the overall quality of our journal. We very much look forward towards strengthening the reputation of our publication, and we want to attract more and higher- quality submissions.
We look forward to insightful, thought-provoking, and innovative contributions from experienced as well as emerging research scholars and practitioners. I am confident that Indian Journal of Marketing Research will continue to play a leadership role in shaping and influencing marketing thought and practices in the Indian marketing context.
We look forward to a productive and successful year, and it is our hope that our esteemed readers, patrons, and authors will continue to support us by submitting high-quality manuscripts with innovative ideas and latest research findings by using modest statistical tools and techniques.
With Best Wishes,
Vice Chancellor of ITM University
Editor-In-Chief Indian Journal of Marketing Research Dr. Vandana Bharti
Dean SOM, ITM University Gwalior
Editorial Team: Dr.Aditya Tripathi aditya.tripathi@itmuniversity.ac.in Dr.Shahid Amin shahid.bhat@itmuniversity.ac.in
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