ITM University logo
ITM University logo
ITM University logo

Dear Readers,

In the contemporary business environment where change is the only constant, there is an ongoing need for marketing research publications that reveals genuine and diverse viewpoints of leading achiever’s of marketing discipline. The necessity of bridging the existing gap between theory and practice and between academic firmness and practical relevance cannot be overemphasized. Our consistent efforts are aimed towards increasing the visibility, impact and the overall quality of our journal. We very much look forward towards strengthening the reputation of our publication, and we want to attract more and higher- quality submissions.

We look forward to insightful, thought-provoking, and innovative contributions from experienced as well as emerging research scholars and practitioners. I am confident that Indian Journal of Marketing Research will continue to play a leadership role in shaping and influencing marketing thought and practices in the Indian marketing context. We look forward to a productive and successful year, and it is our hope that our esteemed readers, patrons, and authors will continue to support us by submitting high-quality manuscripts with innovative ideas and latest research findings by using modest statistical tools and techniques.

With Best Wishes,
Vice Chancellor of ITM University

Vice Chancellor of ITM University

Indian Journal of Marketing Research
Dr. Vandana Bharti

Dean SOM, ITM University Gwalior

Editorial Team:
Dr.Aditya Tripathi
Dr.Shahid Amin

I T M U n i v e r s i t y ,
NH-75 , Jhansi Road, Gwalior - 475001, ( M.P. ), INDIA
Ph- +91-751-2432977, 2432989, 2432389, 2432390 Fax- +91-751-2432988
Email :
Copyright © ITM University, 2011 - 2012. All Rights Reserved. Terms & Conditions | Home | Privacy Policy | Disclaimer | Sitemap
Website Design and Development by Project Cell of ITM-University