International Journal of Management and Cross Cultural Research with ISSN 2320– 6152

We have introduced a new scholarly journal namely International Journal of Management and Cross Cultural Research (IJMCCR). Realising a different historical experiences, physical and social environments in which people result in variety of practices, beliefs, social roles, norms, expressions, forms of organisation and conflicts (economic, political, legal, religious, expressive and artistic) exhibit various sorts of internal coherence as well as cleavages within human communities. Further, these coherences and cleavages not only impact behaviour of human beings as consumers in society but in turn marketing practices of different organisations. The mission of the proposed Journal is to publish peer-reviewed articles that examine impact of cross-culture on marketing and consumption practices that span societies and nations.

Editorial Board

Prof. Dr. Yogesh Upadhyay

Head and Dean SOS in Management , Jiwaji University Gwalior

Dr. Arun Kumar Jain,

Professor of Strategy, Tech-Innovation & Corporate Governance,

Indian Institute of Management-Lucknow (INDIA)

Dr. Ajay K. Jain,

MDI Gurgaon

Dr. Manoj M Patwardhan,

ABV-Indian Institute of Information Technology and Management,Gwalior

Dr. Monika Prakash,

Indian Institute of Tourism and Travel Management, Noida.

Prof. Preet S. Aulakh

Professor of Strategy and International Business, York University, Canada

Prof. Ravi Nath

Business Intelligence, Creighton University, USA

Dr. Pingali Venugopal

Assoc Director, Center for Global Management

& Responsible Leadership, XLRI Jamshedpur

Associate Editor : 

Dr. Vandana Bharti, Dean School of Business, ITM University Gwalior (M.P.), Mobile- +91-9826276759, E-Mail-

Dr. Aditya Tripathi, Assistant Professor,ITM University Gwalior (M.P.), Mobile- +91-9981202302, E-Mail-