Research and Developement
Ph.D.s awarded under the supervision of faculties during 2009-12.. T O P I C S 1. Ms. Simran Sandher Portfolio Management for Investors 2. Mr. M.K. Das A Study of Prospects of Regional Cuisine in Promotion of Tourism in India 3. Mr. Vijay Pandey Impact of Selected Antecedents on Service Quality 4. Mr. Dheeraj Sharma Optimizing Value in Indian Mobile Phone Handset Market: Conjoint Based Modelling Approach 5. Mrs. Shanti A Study of Customer Satisfaction, Service Quality and Behavioural Intentions Quality 6. Mr. Satyendra Singh Segmentation of Customers in Organized Retail Market 7. Mr. Shahid Amin Impact of Self-Service Technologies On Consumer Behavior 8. Ms. Shilpy Singh Employee Level Variables As Determinants Of Behavioural Outcomes of Customers and Financial Performance of a Firm. In addition, faculties have been publishing in national and international refereed journals. They have also defended their research nationally and internationally including Harvard University, ISB Hyderabad, IIM Ahmedabad , IIM Indore, IIM Kanpur , IITs etc. |