Why Bachelor of Business Administration from ITM University

The BBA/BBA (Hons.) program at The School of Management at ITM University, Gwalior, is meticulously crafted to provide a well-rounded education in business administration. This program is designed to equip students with the necessary skills and knowledge to excel in today’s ever-evolving business landscape.

Our program offers flexibility, allowing students to either complete a three-year BBA degree, which provides a comprehensive foundation in essential management principles or extend their studies to a fourth year to earn a BBA (Hons.) degree. The additional year focuses on in-depth research and advanced application of business concepts, enabling a deeper understanding of the field.

The curriculum emphasizes the integration of theoretical knowledge with practical skills, fostering critical thinking, analytical capabilities, and effective communication. With a strong focus on key areas such as management principles, business ethics, and financial management, the program is designed to align with current industry demands.

Graduates of the program are well-prepared for a wide array of career opportunities in business administration, marketing, human resources, financial management, and more. At ITM University, you’ll gain the foundation and experience needed to thrive in diverse professional settings and make a significant impact in the business world.

Comprehensive Curriculum:

Covers management principles, marketing, finance, HR, and business ethics.

Flexible Duration:

Complete in three years or extend to four for an Honors degree.

Practical Experience:

Includes case studies, industry projects, and interactive sessions with professionals.

Skill Development:

Focuses on analytical, problem-solving, and communication skills for business success.

Industry Relevance:

Curriculum updated to align with current business trends and demands.

About the Bachelor of Business Administration

Bachelor of Business Administration (BBA) from ITM University Gwalior prepares students for aspiring business careers with special skills and knowledge in different areas of business strategy and management. The course offers students a solid foundation in various aspects of business management that will enable them to understand business policies, markets, organizational structure, and finances. It also helps them in getting a detailed understanding of the specializations of their choice ie; Marketing, Human Resource Management and Finance. The course also encourages students to apply for higher studies, and entrepreneurial ventures by providing different insights into business management.

Duration
3+1 Years
Credits
BBA-124
BBA(Hons.)-169
Start Date
22-Aug-2024
Specializations
3

800+

COMPANIES

Visited To ITM University

16000+

PLACEMENTS

Opportunities (in Last 3 yrs)

₹ 45 LPA

Highest Package

Offered to the Student of ITM

₹ 6 LPA

Average Package

Offered ITM University Students

100 +

Startups

Entrepreneurship projects

...
Amrita Sharma
BBA

Placed at Upgrad

...
Nandini Mittal
BBA

Placed at Phronesis Partners

...
Shabd Oberoi
BBA

Placed at ITC Limited

...
Shailendra Kushwah
BBA

Placed at WNS

...
Tushar Agrawal
BBA

Placed at ITC Limited

...
Vanshika Sharma
BBA

Placed at Pepsico

Program Specific Outcomes (PSOs)
  • PSO 1. Develop and implement strategic management practices, demonstrating leadership in driving organizational success and innovation.
  • PSO 2. Acquire knowledge and skills required to create and manage new business ventures, fostering entrepreneurship and innovation.
  • PSO 3. Develop an understanding of marketing strategies and operational and financial management, allowing them to optimize resources and drive business growth.
Program Educational Outcomes(PEOs)
  • PEO 1. Integrating core business concepts with practical applications to address complex business challenges and opportunities.
  • PEO 2. To develop professional attitude, polish analytical skills and inculcate the habit of exploring new avenues of the IT specialization by providing them hands-on experience to design algorithms, hardware and software systems and detailed latest knowledge of concerned specialization.
  • PEO 3. Excel in communication, demonstrate effective teamwork and adapt to diverse cultural and global business environments.
  • PEO 4. Exemplify ethical leadership, valuing Indian ethos and principles in their decision- making processes.
Program Outcomes(POs)
  • PO 1. Understanding business concepts and analytical techniques to solve complex business problems.
  • PO 2. Exhibit strong oral and written communication skills, enabling them to present ideas clearly and persuasively in a business context.
  • Po 3. Practice ethical decision-making and commit to social responsibility and sustainable business practices.
  • PO 4. Work in and lead diverse teams, showing the ability to collaborate and manage cross- functional projects.
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Problem-Based Learning (PBL) is an instructional method in which students learn by actively solving complex, real-world problems. It encourages critical thinking, collaboration, and self-directed learning. Through PBL, students apply theoretical knowledge to practical scenarios, enhancing their problem-solving skills and deepening their understanding of the subject matter. Here are some indicative examples:

ABCA (Activity Based Continuous Assessment)

ABCA (Activity-Based Continuous Assessment) is an educational approach that evaluates students' learning and performance through various activities rather than relying solely on traditional exams. This method focuses on continuous assessment throughout the academic term, incorporating diverse activities to gauge students' understanding and skills.

  • 1. Application-based activity: Practical tasks that require students to apply theoretical knowledge to real-world scenarios, enhancing problem-solving skills and understanding of course material through hands-on experiences.
  • 2. Regularity in theory: Consistent attendance and active participation in theoretical classes, ensuring a solid understanding of foundational concepts and contributing to overall academic performance and continuous learning.
  • 3. Case Writing: Students analyze real-life business situations, writing detailed case studies to develop critical thinking, decision-making, and analytical skills by evaluating various business strategies.
  • 4. Poster presentation: Visual displays where students present key concepts, research findings, or project outcomes, developing communication skills and the ability to convey complex ideas concisely and effectively.
  • 5. Open book test: Assessments allowing students to use textbooks or notes, focusing on application and understanding of concepts rather than memorization, encouraging critical thinking and problem-solving.
  • 6. Quiz: Short, timed assessments designed to test students' understanding of course material, reinforcing learning and providing immediate feedback on areas needing improvement.
  • 7. Seminar: Interactive sessions where students present topics, engage in discussions, and explore subjects in-depth, fostering public speaking skills, collaborative learning, and knowledge exchange.
  • 8. Site Visit: Organized trips to industries or businesses, providing students with practical insights into real-world operations, enhancing their understanding of theoretical concepts through observation.
  • 9. Review Paper: Writing a comprehensive analysis of existing literature on a specific topic, helping students develop research skills, critical thinking, and the ability to synthesize information from various sources.
  • 10. Project: Extensive, research-oriented tasks where students apply theoretical knowledge to solve real-world problems, fostering innovation, teamwork, and the ability to manage complex tasks.
  • 11. Library Assignment: Research tasks requiring students to utilize library resources, enhancing their research skills, knowledge acquisition, and familiarity with academic literature in their field of study.
Summer Training

The Summer Internship program for Management students aimed to significantly enhance practical skills, professional competencies, and workplace ethics. The internship experience prepares students for successful careers by providing valuable insights and practical skills necessary for their professional growth. By engaging in internships, students gained firsthand experience, bridging the gap between theoretical knowledge and real-world applications. Key learning outcomes included the application of classroom concepts to actual business scenarios, which deepened their understanding of these theories. Interns developed essential practical skills such as problem-solving, decision-making, and technical abilities, crucial for their future careers. The program also emphasized understanding workplace norms and ethics, ensuring students could navigate professional environments effectively. Critical thinking and communication skills were achieved through real-world challenges and interactions with colleagues and clients. Additionally, students improved their self-management skills by effectively handling time, tasks, and responsibilities.

Industrial Visit

Industrial visits are essential for management students, bridging the gap between theoretical knowledge and real-world business operations. Students visit prominent industries, such as MG Industries Limited, Supreme Industries Limited, and SRF Limited, to gain insights into industry dynamics, management practices, and skill development. These visits aimed to bridge the gap between classroom learning and industry practice, expose students to industry dynamics, and provide networking opportunities with professionals. By witnessing business processes firsthand, students gained insights into management concepts and industry trends, enhancing their employability and understanding of real-world applications. Additionally, these visits fostered essential skills like communication, teamwork, and problem-solving, contributing to students' holistic development. The experience enriched their academic learning, aligned with industry expectations, and prepared them for future corporate roles.


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Industry Tie-Ups

4th International Conference on Transforming Business ,ITM University

TQM-India Unison 2024,QCFI - Headquarters

Faculty Development Program,ITM University

BBA/BBA Hons Eligibility Criteria & Selection Process

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Eligibility
Bachelor of Business Administration (BBA/BBA Hons)

Students must have passed their class 12th examinations from any stream and a recognised board to be eligible for the BBA/BBA(H) program from ITM University Gwalior. Minimum Marks: Students must have at least scored a minimum aggregate of 50% marks in 12th std.

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Career Prospects
Bachelor of Business Administration (BBA/BBA Hons)

Investment Banker, Accountant, Financial Adviser/Manager, Human Resources Manager, Research and Development Asst. / Manager, Information Systems Manager, Marketer, Entrepreneur, Business Consultant, Sales Executive

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BBA/BBA Hons Frequently Asked Questions

Experiential Learning for BBA students involves hands-on experiences such as case studies, live projects, and internships. This approach helps students apply theoretical knowledge to real-world situations, enhancing their problem-solving, critical thinking, and decision-making skills, which are crucial for a successful career in business.

The BBA program integrates practical experience through activities such as industry-driven projects, case studies, and internships. These components allow students to connect academic theories with real-world business scenarios, providing a comprehensive learning experience that prepares them for future roles in the business world.

BBA students have access to a variety of internships with companies across different industries. These internships provide practical exposure to business operations, allowing students to apply their classroom learning in a professional setting, gain industry insights, and build valuable connections.

Industry-driven projects offer BBA students the opportunity to work on real business problems faced by companies. This experience helps students develop practical skills, learn about industry practices, and improve their ability to analyze and solve complex business issues.

The BBA program prepares students for the job market by combining academic learning with practical experiences such as internships and live projects. This approach equips students with essential skills, industry knowledge, and hands-on experience, making them competitive candidates for various business roles.

Yes, BBA students can choose internships that align with their career interests. The program offers flexibility in selecting internships that match individual career goals, allowing students to gain relevant experience and build a career path suited to their aspirations.

Case studies in the BBA program allow students to explore and analyze real-world business scenarios. This method enhances critical thinking and problem-solving skills by requiring students to apply theoretical concepts to practical situations, thereby bridging the gap between academic knowledge and real-world application.

Industry collaborations provide BBA students with opportunities to interact with business professionals, participate in workshops, and work on live projects. These collaborations offer valuable insights into industry trends and practices, helping students understand the business environment better and build professional networks.

The BBA program supports students in finding placement opportunities through a dedicated placement cell that provides career counseling, resume-building workshops, and interview preparation. The program also maintains strong relationships with various companies to facilitate job placements for students.

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